The mobile phone is going to trend in way that involves it becoming increasingly integrated into everyday life, used for tasks such as purchasing and banking, the mobile phone will become a tool with applications in commerce. It will be a universal technology for someone to have at their disposal. The mobile phone is expected to grow in its range of applications, even being put to use in an educational setting as a learning tool.
Currently the general consensus amongst educational institutions is that mobile phones do not belong in a learning environment largely because it serves as a distraction and can be used to cheat during certain assessments. There is consideration towards the mobile phone soon becoming part of education systems. The mobile phone could be the platform from which wireless learning can be done. Educational software, virtual handouts and podcasts could be attained through the mobile; teachers could even monitor attendance with them.
The mobile phone already interacts with current social media services like Facebook and Twitter, so it is safe to assume that it will continue to function as a port for any new social media services in the years to come. The mobile phone could very well take precedence over the home PC and possibly the laptop, in terms of social media service use. A study from public relations agency Ruder Finn on intent behind mobile phone use in the USA found that 91% of mobile phone users socialize on social media services compared to only 79% of PC and laptop users. These statistics suggest that mobile phones are taking precedence over the more traditional desktop computers where social media service usage is concerned.
What seems to be emerging is the age of, what Google vice president of commerce Stephanie Tilenius revealed as “Mobile Local Commerce” at the unveiling of Google Wallet. Essentially, Google Wallet is one of the first mobile payment platforms which allows over the counter retail purchases with the mobile phone. Google’s vice president stated, “Your phone will be your wallet. Just tap, pay, and save”. It is only natural that such an innovation occurs when 62% of Americans with mobile phones are keen to pay with them according to a MasterCard survey by Kelton Research. Another statistic courtesy of Ruder Finn suggests that mobile phone users are 1.6 times more likely to manage their finances and undertake business transactions when compared to desktop. It would seem that the mobile phone is going to become a part of everyday shopping, business transactions and personal banking. This concludes my take on the directions in which the mobile phone will trend in the future.
No comments:
Post a Comment